An Annual Affair
The Local Experience
Last year, Themata brought together over 250 artisans + emerging brands that ranged from apparel & accessories to wine and books. What unified us was our love for local handmade artisan goods + community.
HOLIDAY 2025 INDOOR MARKETS
Join us indoors this holiday season for three curated markets — Black Friday, Small Business Saturday, and Last-Minute Monday. Discover new artisans each day, featuring unique gifts, handcrafted goods, and festive local spirit all under one roof.
MARKET DATES:
NOVEMBER 28 / BLACK FRIDAY /10A - 4P
NOVEMBER 29 / SMALL BUSINESS SATURDAY /10A - 4P
DECEMBER 22 / LAST MINUTE MONDAY /10A - 6P
FREE PARKING. FREE ADMISSION. ALL ARE WELCOME.
Our markets showcase the BEST small businesses of WNY
FESTIVE FINDS AT THE CULVER RD ARMORY
Celebrate the season with our curated THEMATA Winter Markets — happening on Black Friday (NOV 28) , Small Business Saturday (NOV 29) , and Last-Minute Monday(DEC 22) !
✨ Featuring unique artisan goods, festive vibes, and locally made gifts perfect for everyone on your list.
NOTE: VENDOR APPLICATIONS FOR 2025 ARE NOW CLOSED
ALWAYS CURATED . ALWAYS INSPIRING.
The best of local.
When you attend our pop-up markets, you aren’t just shopping, you’re helping small business owners, artists & emerging brands to thrive! The dollars you spend go right back into our city through business taxes, helping support local public schools, libraries, parks + so much more. #shopsmallforever
IAbout THEMATA
Founded in 2016, THEMATA is a woman immigrant-founded and always-curated artisan market created to spotlight makers, dreamers, and creatives. What began as a once-a-year event quickly transformed into something much more powerful — a shop-small movement born out of necessity and fueled by community.
During the COVID-19 shutdown, THEMATA pivoted to help local artisans sell their goods safely outdoors when traditional retail spaces were no longer accessible. That shift sparked new energy — and what was once a single annual event became a year-round series of indoor and outdoor markets that continue to grow each season.
THEMATA was founded by Tanvi Asher, a designer, entrepreneur, and community builder who was awarded the prestigious ATHENA Award in 2022 for her leadership and impact. In 2020, THEMATA was also named a runner-up in the Reshaping Rochester Design Awards by the Community Design Center for reimagining how creative commerce could thrive in public spaces.
Today, THEMATA proudly supports artisans through curated events that celebrate craftsmanship, connection, and conscious consumerism — proving that what starts small can spark something truly transformative.