An Annual Affair
The Local Experience
Last year, Themata brought together over 250 artisans + emerging brands that ranged from apparel & accessories to wine and books. What unified us was our love for local handmade artisan goods + community.
SPRING SUMMER 2026 OUTDOOR MARKETS
Join us outdoors this Spring and Summer where creativity blooms under open skies. This vibrant market brings together handmade artists, fresh flower vendors, plant sellers, book sellers, and skilled makers offering one-of-a-kind crafts. Wander through sunlit stalls, discover unique treasures, and connect with a community that celebrates artistry, nature, and storytelling.
2026 MARKET DATES: SUNDAYS
MAY 24 , JUNE 14 , SEPT 6
VENDOR SPACES ARE FULL FOR THE SUMMER.
FREE PARKING. FREE ADMISSION. ALL ARE WELCOME.
Our markets showcase the BEST small businesses of WNY
FESTIVE FINDS AT THE CULVER RD ARMORY
APPLICATIONS FOR WINTER MARKETS ARE NOW OPEN.
We will celebrate the holiday season with our curated THEMATA Winter Markets, taking place on Black Friday (Nov 27), Small Business Saturday (Nov 28), and Last-Minute Monday (Dec 21). APPLICATIONS ARE NOW OPEN.
✨ Across the three markets, we will feature 95 independent makers and expect to welcome over 5,000 shoppers—creating festive, vibrant spaces filled with locally made goods and meaningful gifts.
ALWAYS CURATED . ALWAYS INSPIRING.
The best of local.
When you attend our pop-up markets, you aren’t just shopping, you’re helping small business owners, artists & emerging brands to thrive! The dollars you spend go right back into our city through business taxes, helping support local public schools, libraries, parks + so much more. #shopsmallforever
IAbout THEMATA
Founded in 2016, THEMATA is a woman immigrant-founded and always-curated artisan market created to spotlight makers, dreamers, and creatives. What began as a once-a-year event quickly transformed into something much more powerful — a shop-small movement born out of necessity and fueled by community.
During the COVID-19 shutdown, THEMATA pivoted to help local artisans sell their goods safely outdoors when traditional retail spaces were no longer accessible. That shift sparked new energy — and what was once a single annual event became a year-round series of indoor and outdoor markets that continue to grow each season.
THEMATA was founded by Tanvi Asher, a designer, entrepreneur, and community builder who was awarded the prestigious ATHENA Award in 2022 for her leadership and impact. In 2020, THEMATA was also named a runner-up in the Reshaping Rochester Design Awards by the Community Design Center for reimagining how creative commerce could thrive in public spaces.
Today, THEMATA proudly supports artisans through curated events that celebrate craftsmanship, connection, and conscious consumerism — proving that what starts small can spark something truly transformative.