An Annual Affair
The Local Experience
Last year, Themata brought together over 250 artisans + emerging brands that ranged from apparel & accessories to wine and books. What unified us was our love for local handmade artisan goods + community.
SUMMER 2025 OUTDOOR MARKETS
Join us for sun-filled days of unique finds, local produce, handmade goods, and vibrant community vibes. Support local artisans and vendors, and enjoy the best of summer, all in one place!
FOLLOWING SUNDAYS from 10A - 4P
MAY 4, 2025
JUNE 8, 2025
SEPT 14, 2025
FREE PARKING. FREE ADMISSION. ALL ARE WELCOME.
Our markets showcase the BEST small businesses of WNY
INK + ALCHEMY: TALES FROM THE HAUNTED SHELF
APPLICATIONS ARE OPEN
Step into a world where haunted tales and mystical manuscripts come to life. The Ink & Alchemy Book Fair: Spooky Edition conjures an eerie celebration of books, magic, and the macabre. Discover ghostly reads, spellbinding authors, and curious crafts—perfect for lovers of the strange and the storied.
EVENT DATE: OCT 5, 2025
VENDORS APPLY HERE
THEMATA HOLIDAY MARKETS 2025
Calling All Artisans!
Showcase your handmade goods this holiday season at THEMATA Winter Markets — happening on Black Friday (NOV 28) , Small Business Saturday (NOV 29) , and Last-Minute Monday(DEC 22) !
✨ Be part of an unforgettable shopping experience that celebrates creativity, community, and small business. Whether you craft jewelry, ceramics, textiles, gourmet treats, or unique art — we want YOU!
🛍️ These are prime selling days with high foot traffic and holiday-ready shoppers looking for something special.
APPLY HERE
ALWAYS CURATED . ALWAYS INSPIRING.
The best of local.
When you attend our pop-up markets, you aren’t just shopping, you’re helping small business owners, artists & emerging brands to thrive! The dollars you spend go right back into our city through business taxes, helping support local public schools, libraries, parks + so much more. #shopsmallforever
papalupi by jenna gagnier
mmmilyhandmade
mona moon
ink & pine
LT CREATED
IAbout THEMATA
Founded in 2016, THEMATA is a woman immigrant-founded and always-curated artisan market created to spotlight makers, dreamers, and creatives. What began as a once-a-year event quickly transformed into something much more powerful — a shop-small movement born out of necessity and fueled by community.
During the COVID-19 shutdown, THEMATA pivoted to help local artisans sell their goods safely outdoors when traditional retail spaces were no longer accessible. That shift sparked new energy — and what was once a single annual event became a year-round series of indoor and outdoor markets that continue to grow each season.
THEMATA was founded by Tanvi Asher, a designer, entrepreneur, and community builder who was awarded the prestigious ATHENA Award in 2022 for her leadership and impact. In 2020, THEMATA was also named a runner-up in the Reshaping Rochester Design Awards by the Community Design Center for reimagining how creative commerce could thrive in public spaces.
Today, THEMATA proudly supports artisans through curated events that celebrate craftsmanship, connection, and conscious consumerism — proving that what starts small can spark something truly transformative.